⚠ What Happened
Campaign “STC Q2 — Spring Pruning Lead Gen” was built and activated in Jason’s personal ad account (664046922693997) instead of the Sperry Tree Care business account (act_2556180444815953). Root cause: the Meta MCP server config had the wrong account ID hardcoded. Campaign ran for several hours on 2026-04-27, spent $11.98, and captured 1 lead. Campaign has been paused. All creative, targeting, and settings are documented below for rebuilding in the correct account.
Root Cause
claude_desktop_config.json → mcpServers.meta-marketing.env.META_AD_ACCOUNT_ID was set to act_664046922693997 (personal). Should be act_2556180444815953 (Sperry). Memory was wrong — marked it as corrected. Fix requires editing the config file and restarting Claude Desktop.
Campaign Settings
Campaign Name
STC Q2 — Spring Pruning Lead Gen
Objective
OUTCOME_LEADS
Daily Budget
$50.00 / day
Budget Type
Campaign Budget Optimization (CBO)
Start Date
April 27, 2026 — 8:00 AM PT
End Date
June 30, 2026 — 12:00 AM PT
Target Account (CORRECT)
act_2556180444815953
Campaign ID (WRONG ACCT)
120245325333480017
Ad Set Settings
Ad Set Name
Residential Homeowners — Spring Pruning
Optimization Goal
LEAD_GENERATION
Billing Event
IMPRESSIONS
Audience
Advantage+ Audience ON — age & gender auto, geo fixed to zip list
Age Range
18 – 65
Location Types
Home + Recent
Facebook Page
125022367516741
Instagram Account
17841439423347802
Start / End
Apr 27 → Jun 30, 2026
Ad Set ID (WRONG ACCT)
120245325333490017
Geo Targeting — 17 OR Zip Codes (Lane & Benton Counties)
9733097331973339737097401974029740397404974059740897424974269744897456974779747897487
Ad Creatives (3 Ads)
Ad 1: Spring Pruning — Curb Appeal
Headline
Request a Free Spring Estimate
Body
Spring is the best time to prune. Schedule your free estimate before the season fills up.
Description
Serving Lane & Benton Counties since 1990
CTA
GET_QUOTE → Lead Form 1649713622589937
Image File
sperry_ad_curb_appeal_1080.jpg
Image Hash (personal acct)
e001d3b88311710b799f0e903b79a29f
$6.79
Spent
431
Impressions
1
Lead
$6.79
CPL
★ TOP PERFORMER — ONLY LEAD
Ad 2: Spring Pruning — Arborist in Action
Headline
Request a Free Spring Estimate
Body
We’ve been caring for trees in Lane County for 35 years. Our certified arborists treat every property like their own.
Description
Serving Eugene, Springfield & Corvallis since 1994
CTA
GET_QUOTE → Lead Form 1649713622589937
Image File
sperry_ad_arborist_hero_1080.jpg
Image Hash (personal acct)
03d4c6ffcd3deed733dd206a1833b02e
$5.03
Spent
292
Impressions
0
Leads
—
CPL
Ad 3: Spring Pruning — 35 Years Local
Headline
Request a Free Spring Estimate
Body
Good tree care protects your home, your view, and your investment. Let us show you what’s possible this spring.
Description
Serving Eugene, Springfield & Corvallis since 1994
CTA
GET_QUOTE → Lead Form 1479070424003893
Type
Advantage+ Creative (placement-optimized)
Image File
sperry_ad_spring_transform_1080.jpg
Image Hash (personal acct)
0c98e8e37cfe4201e0acfe974e196bbe
$0.16
Spent
12
Impressions
0
Leads
—
CPL
Rebuild & Fix Plan — Due April 29, 2026
-
1Fix MCP ConfigEdit
/Users/Jason/Library/Application Support/Claude/claude_desktop_config.json→ changeMETA_AD_ACCOUNT_IDfromact_664046922693997toact_2556180444815953. Restart Claude Desktop.🔔 BLOCKS ALL SUBSEQUENT STEPS -
2Verify Lead Gen FormsConfirm forms 1649713622589937 and 1479070424003893 are accessible from Sperry ad account (they are Page-level assets on page 125022367516741 — should transfer automatically).Owner: Claude — verify via Graph API after config fix
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3Upload Images to Sperry AccountRe-upload 3 ad images to act_2556180444815953 via MCP upload_image. Source files are on local drive at Ad Creative/AI Images/. Get new image hashes for each.Owner: Claude (automated)
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4Create CampaignName: “STC Q2 — Spring Pruning Lead Gen” • Objective: OUTCOME_LEADS • Budget: $50/day CBO • Status: PAUSED • Start: Apr 29 • End: Jun 30Owner: Claude (automated via Graph API)
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5Create Ad Set with Full Zip TargetingName: “Residential Homeowners — Spring Pruning” • Goal: LEAD_GENERATION • All 17 OR zip codes • Advantage+ audience, geo fixed • Ages 18–65 • Home + Recent location types. Note: MCP tool only supports country-level targeting — use direct Graph API call for zip codes.Owner: Claude (Graph API via osascript)
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6Create 3 Ads (All PAUSED)Rebuild all 3 ads with new Sperry account image hashes. Ad 1 & 2 use form 1649713622589937. Ad 3 uses form 1479070424003893. All: GET_QUOTE CTA, page 125022367516741.Owner: Claude (automated)
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7Jason Reviews in Sperry Ads Manager → ActivateReview all 3 ads in Sperry account Ads Manager. Confirm creative, targeting, budget look correct. Flip campaign to ACTIVE.Owner: Jason — final approval required before going live
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8Archive Wrong-Account CampaignOnce new campaign is confirmed live in Sperry account, archive campaign 120245325333480017 in personal account (664046922693997). Do not delete — keeps historical spend data.Owner: Claude (after Jason confirms new campaign is live)
Lead Captured (Wrong Account)
Total Spend
$11.98
Impressions
735
Leads
1 (from Ad 1 — Curb Appeal)
CPL
$6.79
Lead Account
Captured in PERSONAL account lead form. Check personal Ads Manager / page inbox for the lead data. May not be in Jobber.
Action Required
Manually retrieve lead from personal account → enter in Jobber as a request